In the realm of Software-as-a-Service (SaaS), keeping pace with the changing dynamics of customer attraction, engagement, and retention is crucial. As traditional sales-led approaches are being eclipsed, a more user-centric model known as Product-Led Growth (PLG) has come to the forefront. In a recent episode of Lenny's Podcast, Elena Verna, a seasoned SaaS growth expert, […]

I just experienced Coda's upgrade call to action today and really love it. Upgrades and expansion revenue are very top of mind as I'm working on Marq's self-serve motion and I have not found many swipe examples online. I got this call to action and modal to try their team plan 14 days after I […]