Hey, Iām Mike Wille
I’m a growth marketer and have co-founded 3x B2B SaaS companies. Sometimes they get acquired š and sometimes they fail š„ but I share the whole enchilada here.
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My Latest Posts:
Customer-focused Acquisition
In this post, I'm going to show you how to use customer research to dramatically increase your acquisition and onboarding efforts. I'll show you how the growth team at Automattic (WordPress) is currently using customer research to scale growth. I know this strategy...
Why Blockchain is Important
Blockchain is revolutionizing the world on a level that we haven't seen since the dawn of the internet. The internet gave us infinite digital reproduction. Blockchains give us digital scarcity. In the early days of the internet, it was not obvious how a network of...
Idea vs Development
Q: Who gets more equity? The person who brings the idea or the one who develops it? F. Scott Fitzgerald said that "Genius is the ability to put into effect what is in your mind. There is no other definition of it." There is so much more to developing an idea into a...
Web 3.0 is Coming
I've been thinking a lot about what makes something "disruptive." Sorry, I know, that word has been played to death. I wish I could think of another word that doesn't make me sound like a soulless tech bro douchebag but it's descriptive and the copywriter in me...
Calculate Next Monday with TextExpander
I consume a lot of information and save the best pieces to my notes in Roam. When I see something I might want to include in my upcoming newsletter I'll give it the tag #[[Newsletter mm/dd/yyyy]] where the date is whatever this coming Monday is. This way when it's...
How to grow your Twitter following from 5k to 27k in 28 days
š Alex Garcia grew his Twitter following dramatically using threads. He pumped out original, long-form content on Twitter every day for a month. How he does it: š The first tweet of every thread contains a promise of value and evidence of...
Case Study: How to Build an MVP with Spreadsheets and Zapier
Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market...
SaaS Conversion Teardown – Klaus
Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy...
How to Use the Buyer’s Cycle to Increase Your Conversion Rate
When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying...
Why You Should Build Your Personal Brand Using Content
This tweet from Jack Butcher embedded itself into my brain last month. "If you think every day, write every day." COVID has accelerated the adoption of remote work. Those who are unable to differentiate themselves will face more competition than ever. It has never...