Hey, Iām Mike Wille
I’m a CMO and have co-founded 3x B2B SaaS companies. Sometimes they get acquired š and sometimes they fail š„ but I share the whole enchilada here.
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My Latest Posts:
Calculate Next Monday with TextExpander
I consume a lot of information and save the best pieces to my notes in Roam. When I see something I might want to include in my upcoming newsletter I'll give it the tag #[[Newsletter mm/dd/yyyy]] where the date is whatever this coming Monday is. This way when it's...
Case Study: How to Build an MVP with Spreadsheets and Zapier
Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market...
SaaS Conversion Teardown – Klaus
Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy...
How to Use the Buyer’s Cycle to Increase Your Conversion Rate
When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying...
Why You Should Build Your Personal Brand Using Content
This tweet from Jack Butcher embedded itself into my brain last month. "If you think every day, write every day." COVID has accelerated the adoption of remote work. Those who are unable to differentiate themselves will face more competition than ever. It has never...
Cold Email in 2021 – How to Automate and Scale Cold Email the Right Way
I'm just gonna come right out and say it. Most cold email advice is total š©š©š©š©. Too often, advice plays on the human desire for that "plug-n-play" magic bullet: "30 cold email tactics you can mindlessly copy""5 cold email templates that prospects love getting all the...
Todoist: How to View Today’s Tasks Sorted by Project
Todoist is my favorite todo app but it's missing one REALLY critical feature. The ability to see today's tasks sorted by project. Their default "Today" view is a total bummer. I find it unusable. Nobody goes into their Todo list to see tasks from various projects all...
How to Schedule Triggering a Google Cloud Function
There are 3 ways I like to schedule triggering Google Cloud Functions: Google Cloud Scheduler (free)Zapier (paid version)IFTTT (free or paid) Method 1: Google Cloud Scheduler The pros of using Google Cloud Scheduler is it's super easy and it's free. Their free version...
How to View “All Tasks” Grouped by Project with Todoist
I absolutely love Todoist. But one of the things that really bothers me is the "View All" view. I especially wish I could adjust the view to show everything segmented / separated by project. Well if you're willing to do a bit of technical stuff š¤, I can show you how...
How to Create a Free Google Cloud Platform Account
Google's Cloud Platform is awesome. It's amazing how much they offer for free. For amateur techies like me who love to automate things it's kind of amazing. I don't really know enough about coding to make most things from scratch but that can be a super power too....