Welcome to my articles!

I make all of my notes in Roam first, then around 2% of those end up in the notebook on this site, and about 2% of those end up becoming full articles here.

Articles are my most polished writings on growth, startups, blockchains, etc.

My Lastest Articles:
The 50 + 20 Rule: How to Scale SaaS Past $10m in ARR [Infographic]

Jason Lempkin is well known for having said that a startup’s continued success becomes inevitable upon reaching $10m in ARR. What a lot of people don’t know is that he added a giant asterisk to this because it turns out you can still easily fail past $10m if you don’t have one very important thing in place. We’ll dig into exactly […]

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Quora Marketing: Comprehensive Step-by-Step Guide

In this post, I’m going to show you how to generate leads and revenue quickly from Quora. I have used these exact techniques to generate several thousand users to a fintech platform, Capshare, from a single Quora answer. When I was a consultant I also used this technique to generate over 1,000 leads for my […]

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How Matthew Graham from Sino Global Capital Invests in Crypto

Not financial advice. Matthew Graham is the CEO of Sino Global Capital and launched a new $200m crypto fund in Oct 2021 backed by FTX. In an excellent interview on the Pomp Podcast, Matthew discusses the 3 types of investments that his crypto fund invests in. I'd like to dig into this a little more […]

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How to Use Voice of Customer Research to Scale SaaS Growth

In this post, I'm going to show you how to use voice-of-customer research to dramatically increase your acquisition and onboarding efforts. I'll also show you how the growth team at Automattic (WordPress) is currently using customer research to scale growth. I know this strategy works because it is the same strategy I have used to […]

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Why Blockchain is Important

Blockchain is revolutionizing the world on a level that we haven't seen since the dawn of the internet. The internet gave us infinite digital reproduction. Blockchains give us digital scarcity. In the early days of the internet, it was not obvious how a network of computers using an open set of protocols could be a […]

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Case Study: How to Build an MVP with Spreadsheets and Zapier

Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market fit. Finding success in a startup is a function of finding the overlap […]

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SaaS Conversion Teardown - Klaus

Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy recluse with 12 cats and a […]

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How to Use the Buyer's Cycle to Increase Your Conversion Rate

When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying framework that must be considered first. I am going to show you how to increase […]

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Why You Should Build Your Personal Brand Using Content

This tweet from Jack Butcher embedded itself into my brain last month. "If you think every day, write every day." COVID has accelerated the adoption of remote work. Those who are unable to differentiate themselves will face more competition than ever. It has never been more important to differentiate yourself. Ultimately brand means different. To […]

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Cold Email in 2022 - How to Automate and Scale Cold Email the Right Way

I'm just gonna come right out and say it. Most cold email advice is total 💩💩💩💩. Too often, advice plays on the human desire for that "plug-n-play" magic bullet: "30 cold email tactics you can mindlessly copy." "5 cold email templates that prospects love getting all the time." "11 subject lines with high open rates... […]

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