In this post, I'm going to show you how to use voice-of-customer research to dramatically increase your acquisition and onboarding efforts. I'll also show you how the growth team at Automattic (WordPress) is currently using customer research to scale growth. I know this strategy works because it is the same strategy I have used to […]

I'm just gonna come right out and say it. Most cold email advice is total 💩💩💩💩. Too often, advice plays on the human desire for that "plug-n-play" magic bullet: "30 cold email tactics you can mindlessly copy." "5 cold email templates that prospects love getting all the time." "11 subject lines with high open rates... […]