Q: Who gets more equity? The person who brings the idea or the one who develops it? F. Scott Fitzgerald said that "Genius is the ability to put into effect what is in your mind. There is no other definition of it." There is so much more to developing an idea into a product than […]

Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market fit. Finding success in a startup is a function of finding the overlap […]