Blockchain is revolutionizing the world on a level that we haven't seen since the dawn of the internet. The internet gave us infinite digital reproduction. Blockchains give us digital scarcity. In the early days of the internet, it was not obvious how a network of computers using an open set of protocols could be a […]

Q: Who gets more equity? The person who brings the idea or the one who develops it? F. Scott Fitzgerald said that "Genius is the ability to put into effect what is in your mind. There is no other definition of it." There is so much more to developing an idea into a product than […]

I've been thinking a lot about what makes something "disruptive." Sorry, I know, that word has been played to death. I wish I could think of another word that doesn't make me sound like a soulless tech bro douchebag but it's descriptive and the copywriter in me mandates "clarity above all else." The thing about […]

I consume a lot of information and save the best pieces to my notes in Roam. When I see something I might want to include in my upcoming newsletter I'll give it the tag #[[Newsletter mm/dd/yyyy]] where the date is whatever this coming Monday is. This way when it's time to write my newsletter I […]

Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market fit. Finding success in a startup is a function of finding the overlap […]

Alex Garcia grew his Twitter following dramatically using threads. He pumped out original, long-form content on Twitter every day for a month. How he does it: The first tweet of every thread contains a promise of value and evidence of expertise.  He shares information, stories and how-tos that people haven't heard before (or aggregates or combines […]

Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy recluse with 12 cats and a […]

When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying framework that must be considered first. I am going to show you how to increase […]

This tweet from Jack Butcher embedded itself into my brain last month. "If you think every day, write every day." COVID has accelerated the adoption of remote work. Those who are unable to differentiate themselves will face more competition than ever. It has never been more important to differentiate yourself. Ultimately brand means different. To […]

I'm just gonna come right out and say it. Most cold email advice is total 💩💩💩💩. Too often, advice plays on the human desire for that "plug-n-play" magic bullet: "30 cold email tactics you can mindlessly copy." "5 cold email templates that prospects love getting all the time." "11 subject lines with high open rates... […]