Hi, I'm Mike Wille

I’m a growth marketer and scale B2B SaaS companies through product-led growth. Sometimes they get acquired 🚀 and sometimes they fail 💥 but I share the whole enchilada here.

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My Latest Writing:
Case Study: How to Build an MVP with Spreadsheets and Zapier

Startups rarely die due to technical risk. Most startups build the software or product they set out to build but die because either their product or messaging doesn't connect with their customers. The greatest risk lies in finding product-market fit and message-market fit. Finding success in a startup is a function of finding the overlap […]

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How to Grow Your Twitter Following from 5k to 27k in 28 days

Alex Garcia grew his Twitter following dramatically using threads. He pumped out original, long-form content on Twitter every day for a month. How he does it: The first tweet of every thread contains a promise of value and evidence of expertise.  He shares information, stories and how-tos that people haven't heard before (or aggregates or combines […]

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SaaS Conversion Teardown - Klaus

Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy recluse with 12 cats and a […]

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How to Use the Buyer's Cycle to Increase Your Conversion Rate

When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying framework that must be considered first. I am going to show you how to increase […]

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Why You Should Build Your Personal Brand Using Content

This tweet from Jack Butcher embedded itself into my brain last month. "If you think every day, write every day." COVID has accelerated the adoption of remote work. Those who are unable to differentiate themselves will face more competition than ever. It has never been more important to differentiate yourself. Ultimately brand means different. To […]

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Cold Email in 2022 - How to Automate and Scale Cold Email the Right Way

I'm just gonna come right out and say it. Most cold email advice is total 💩💩💩💩. Too often, advice plays on the human desire for that "plug-n-play" magic bullet: "30 cold email tactics you can mindlessly copy." "5 cold email templates that prospects love getting all the time." "11 subject lines with high open rates... […]

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Todoist: How to View Today’s Tasks Sorted by Project

Todoist is my favorite todo app but it's missing one REALLY critical feature. The ability to see today's tasks sorted by project. Their default "Today" view is a total bummer. I find it unusable. Nobody goes into their Todo list to see tasks from various projects all jumbled together. If I'm working on a work […]

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How to Schedule Triggering a Google Cloud Function

There are 3 ways I like to schedule triggering Google Cloud Functions: Google Cloud Scheduler (free) Zapier (paid version) IFTTT (free or paid) Method 1: Google Cloud Scheduler The pros of using Google Cloud Scheduler is it's super easy and it's free. Their free version is limited to 10 jobs but this is plenty for […]

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The Ultimate Roam Dark Theme

I really, really love Roam for many reasons. One of the cool things about Roam is that creating a custom dark theme is easy because they support altering the CSS directly within the app. Well, I looked for a great dark theme and ultimately found that what was out there was either incomplete or poorly […]

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How to Filter Multiple IP Addresses in Google Analytics

If you came to figure out how to block multiple IP addresses in Google Analytics with 1 filter then you're in luck. We'll need to use something called a regular expression (Regex) but I'll walk you through the whole thing step-by-step. Go to the admin section, click on filters, add filter, and name your filter. […]

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