Making yourself the "cat person" of SaaS is a bold move. In the ever-raging dogs vs cats debate, the cat people get the shaft. Dog people get the association of loving "man's best friend" while the cat people get the association of the "cat lady." You know, the crazy recluse with 12 cats and a […]

When it comes to conversion rate optimization, there is no shortage of articles offering tips and tricks like bigger buttons, good calls to action, conveying benefits over features, using testimonials, etc. These are all important but they ignore the underlying framework that must be considered first. I am going to show you how to increase […]