Product and Growth Growth teams and product go hand in hand. Good growth teams can do 3 things: Optimize a metric. Help get products to product-market fit. Help validate learning. Can help launch new products, scale M&A, and of course scale existing products. Scale existing products (they do this best) Pick a Northstar metric and […]
Hi, I'm Mike Wille
I’m a growth marketer and scale B2B SaaS companies through product-led growth. Sometimes they get acquired 🚀 and sometimes they fail 💥 but I share the whole enchilada here.
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My Latest Writing:
Many people misunderstand the difference between web2 and web3. I believe a big contributor to this is that the term “web3” implies a linear upgrade that replaces “web2” but this is not an accurate portrayal. It’s not like the evolution from Python 2 to Python 3 or Windows 7 to Windows 10. For example, we’re […]
Jason Lempkin is well known for having said that a startup’s continued success becomes inevitable upon reaching $10m in ARR. What a lot of people don’t know is that he added a giant asterisk to this because it turns out you can still easily fail past $10m if you don’t have one very important thing in place. We’ll dig into exactly […]
In this post, I’m going to show you how to generate leads and revenue quickly from Quora. I have used these exact techniques to generate several thousand users to a fintech platform, Capshare, from a single Quora answer. When I was a consultant I also used this technique to generate over 1,000 leads for my […]
Not financial advice. Matthew Graham is the CEO of Sino Global Capital and launched a new $200m crypto fund in Oct 2021 backed by FTX. In an excellent interview on the Pomp Podcast, Matthew discusses the 3 types of investments that his crypto fund invests in. I'd like to dig into this a little more […]
In this post, I'm going to show you how to use voice-of-customer research to dramatically increase your acquisition and onboarding efforts. I'll also show you how the growth team at Automattic (WordPress) is currently using customer research to scale growth. I know this strategy works because it is the same strategy I have used to […]
Blockchain is revolutionizing the world on a level that we haven't seen since the dawn of the internet. The internet gave us infinite digital reproduction. Blockchains give us digital scarcity. In the early days of the internet, it was not obvious how a network of computers using an open set of protocols could be a […]
Q: Who gets more equity? The person who brings the idea or the one who develops it? F. Scott Fitzgerald said that "Genius is the ability to put into effect what is in your mind. There is no other definition of it." There is so much more to developing an idea into a product than […]
I've been thinking a lot about what makes something "disruptive." Sorry, I know, that word has been played to death. I wish I could think of another word that doesn't make me sound like a soulless tech bro douchebag but it's descriptive and the copywriter in me mandates "clarity above all else." The thing about […]
I consume a lot of information and save the best pieces to my notes in Roam. When I see something I might want to include in my upcoming newsletter I'll give it the tag #[[Newsletter mm/dd/yyyy]] where the date is whatever this coming Monday is. This way when it's time to write my newsletter I […]