Hi, I'm Mike Wille

I’m a growth product leader and scale B2B SaaS startups through growth hacking, digital marketing & PLG. Sometimes they get acquired 🚀 and sometimes they fail 💥 but I share the whole enchilada here. Join my bi-weekly newsletter and get my best insights on growth hacking, blockchains, investing, productivity, automation, psychology and life delivered to your inbox. Guaranteed to be totally gangster.
My Latest Writing:
How to Be More Productive

Charles Schwab, a successful steel businessman in the 1920s, struggled with productivity issues within his team. In search of a solution, he enlisted the help of Ivy Lee, a productivity consultant. Lee provided him with a simple yet effective productivity tip but asked for payment after Charles tried it based on its value: each day, […]

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Product-led Sales

In the realm of Software-as-a-Service (SaaS), keeping pace with the changing dynamics of customer attraction, engagement, and retention is crucial. As traditional sales-led approaches are being eclipsed, a more user-centric model known as Product-Led Growth (PLG) has come to the forefront. In a recent episode of Lenny's Podcast, Elena Verna, a seasoned SaaS growth expert, […]

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A Stellar SaaS Upgrade Process Example

I just experienced Coda's upgrade call to action today and really love it. Upgrades and expansion revenue are very top of mind as I'm working on Marq's self-serve motion and I have not found many swipe examples online. I got this call to action and modal to try their team plan 14 days after I […]

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Renegade Millionaire Time Management System Notes

I really love Dan Kennedy's Renegade Millionaire Time Management System course. I've never been a very structured person when it comes to planning the details of my time. I choose OKRs to focus on every year and quarter, and I lay out the projects that get me there. I also write down the most important […]

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Startup Growth vs Enterprise Growth

Product and Growth Growth teams and product go hand in hand. Good growth teams can do 3 things: Optimize a metric. Help get products to product-market fit. Help validate learning. Can help launch new products, scale M&A, and of course scale existing products. Scale existing products (they do this best) Pick a Northstar metric and […]

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Web2 vs Web3

Many people misunderstand the difference between web2 and web3. I believe a big contributor to this is that the term “web3” implies a linear upgrade that replaces “web2” but this is not an accurate portrayal. It’s not like the evolution from Python 2 to Python 3 or Windows 7 to Windows 10. For example, we’re […]

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The 50 + 20 Rule: How to Scale SaaS Past $10m in ARR [Infographic]

Jason Lempkin is well known for having said that a startup’s continued success becomes inevitable upon reaching $10m in ARR. What a lot of people don’t know is that he added a giant asterisk to this because it turns out you can still easily fail past $10m if you don’t have one very important thing in place. We’ll dig into exactly […]

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Quora Marketing: Comprehensive Step-by-Step Guide

In this post, I’m going to show you how to generate leads and revenue quickly from Quora. I have used these exact techniques to generate several thousand users to a fintech platform, Capshare, from a single Quora answer. When I was a consultant I also used this technique to generate over 1,000 leads for my […]

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How Matthew Graham from Sino Global Capital Invests in Crypto

Not financial advice. Matthew Graham is the CEO of Sino Global Capital and launched a new $200m crypto fund in Oct 2021 backed by FTX. In an excellent interview on the Pomp Podcast, Matthew discusses the 3 types of investments that his crypto fund invests in. I'd like to dig into this a little more […]

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How to Use Voice of Customer Research to Scale SaaS Growth

In this post, I'm going to show you how to use voice-of-customer research to dramatically increase your acquisition and onboarding efforts. I'll also show you how the growth team at Automattic (WordPress) is currently using customer research to scale growth. I know this strategy works because it is the same strategy I have used to […]

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